Automation engine for growing
pet care businesses

Turn insights into action with data-driven tools for CRM, marketing, & ongoing client engagement at scale

14-day trial · No credit card required

Keep the next step in view

Automate client relationship tracking from first contact to loyal client with smart rules to move each through your funnel.

Illustrative product preview with sample data.

hub.critter.pet

Customer Lifecycle

New Lead

23 customers

Welcome email in 2h

Active Client

847 customers

Engagement on track

At Risk

43 customers

Win-back triggered

Lost

12 customers

Re-engagement queued

Active Rules

No visit in 30 days → At Risk
New signup → Welcome series
At Risk 14 days → Lost
Birthday → Send wishes
Auto-transitions today14

Features built to scale pet care businesses

Email Marketing

Texting

Automated Funnel Tracking

Auto Tagging / Segmentation

Referral Program

Embeddable Forms

Booking Links

AI Agent

Task Management

Notifications Center

Upsell Campaigns

Cross-Sell Campaigns

Win-Back Campaigns

Advanced Audience Targeting

Reporting Dashboards

Website Chat Widget

Multi-Location Support

Customer Lifetime Value Analysis

ROI Tracking

Industry Data Connectors

Time to Pet

1,247 records

Synced

Precise Petcare

834 records

Synced

CSV Upload

156 records

Complete

Critter CRM

2,237 customers

Auto-deduped

Automatic sync · Auto-dedup · Zero manual entry

Connect your data

Connect your booking data to customer insights and marketing tools. Keep the scheduling software you use, and bring the bigger picture into Critter.

New Client Special

Your name
Email
Pet's name
Get Started →
Meet & Greet
M
T
W
T
F
Referral Link
critter.pet/ref/sarah

Capture leads

Streamline the customer relationship from first contact, bringing new leads into your system with forms that embed in your website, a Meet & Greet scheduler, and unique referral links per client.

Real automation requires good data

Connect Time To Pet, Precise Pet Care, MyTime, Scout, PetPocketBook or Paw Partner, or import a CSV, to bring your customer and booking data into Critter. Explore the patterns, review your customer journey, and choose the follow-ups that make sense for your business.

Active Campaigns

3 Running
Birthday Wishes
156 sent81%
Spring Grooming
847 sent68%
Win-Back Series
43 sent72%
Two-Way Texting

Max's grooming is tomorrow at 2pm! 🐕

Thanks! See you then!

Engage your clients

Surprise and delight your customers with tailored communications, rewards, and promotions based on their activity with you. Maintain the same level of personal touch with clients as when it was just you.

Business Insights

Live
Revenue MTD

$24,580

↑ 12% vs last month

Active Clients

847

↑ 23 this month

Revenue Trend (12 weeks)

Revenue trending 12% above last month

Know your business

Ask Togo about the data you have connected. Talk through a finding, understand a journey rule, or draft a thoughtful follow-up for your review.

Built with ease and speed in mind

Growth accelerators

Templated programs tailored to pet care to spark creativity and drive client engagement with quick wins.

Review, then automate

Review criteria, copy, and timing before activating your customer follow-ups.

White glove support

Consistent multi-channel support at your fingertips. Never feel left behind as you build your business on Critter.

Help getting set up

Free live classes on Zoom every Monday, Wednesday and Friday, plus paid done-for-you setup if you would rather hand it off.

Join a live demo

See Critter live on Zoom with our team — 45 minutes every Tuesday and Thursday at 11:00am and 1:00pm CT, with time for your questions.