Automation engine for growing
pet care businesses

Turn insights into action with data-driven tools for CRM, marketing, & ongoing client engagement at scale

Never lose a customer

Automate client relationship tracking from first contact to loyal client with smart rules to move each through your funnel.

hub.critter.pet

Customer Lifecycle

New Lead

23 customers

Welcome email in 2h

Active Client

847 customers

Engagement on track

At Risk

43 customers

Win-back triggered

Lost

12 customers

Re-engagement queued

Active Rules

No visit in 30 days → At Risk
New signup → Welcome series
At Risk 14 days → Lost
Birthday → Send wishes
Auto-transitions today14

Features built to scale pet care businesses

Email Marketing

Texting

Automated Funnel Tracking

Auto Tagging / Segmentation

Referral Program

Embeddable Forms

Booking Links

AI Agent

Upsell Campaigns

Cross-Sell Campaigns

Win-Back Campaigns

Advanced Audience Targeting

Custom Reports & Analytics

Customer Lifetime Value Analysis

ROI Tracking

Industry Data Connectors

Time to Pet

1,247 records

Synced

Precise Petcare

834 records

Synced

CSV Upload

156 records

Complete

Critter CRM

2,237 customers

Auto-deduped

Automatic sync · Auto-dedup · Zero manual entry

Connect your data

The only CRM & marketing tool integrating your booking and operational data with marketing and growth performance out of the box. Eliminate manual work and duplicate entry to keep data in sync.

New Client Special

Your name
Email
Pet's name
Get Started →
Meet & Greet
M
T
W
T
F
Referral Link
critter.pet/ref/sarah

Capture leads

Streamline the customer relationship from first contact, bringing new leads into your system with forms that embed in your website, a Meet & Greet scheduler, and unique referral links per client.

Real automation requires good data

Critter's proprietary data tools make it simple to integrate external data to drive automation across your pipeline, operational communications, and marketing efforts. With out of the box data connectors for leading industry booking softwares like Time to Pet and Precise Pet Care, it's never been easier to get data out of your operational tools and leverage it for insights into your client base as your scale.

Active Campaigns

3 Running
Birthday Wishes
156 sent81%
Spring Grooming
847 sent68%
Win-Back Series
43 sent72%
Two-Way Texting

Max's grooming is tomorrow at 2pm! 🐕

Thanks! See you then!

Engage your clients

Surprise and delight your customers with tailored communications, rewards, and promotions based on their activity with you. Maintain the same level of personal touch with clients as when it was just you.

Business Insights

Live
Revenue MTD

$24,580

↑ 12% vs last month

Active Clients

847

↑ 23 this month

Revenue Trend (12 weeks)

Revenue trending 12% above last month

Know your business

Talk with your data like never before. Our proprietary Togo AI knows your business inside and out, actively monitoring and learning from your data every day. Data analysis tools that have your back.

Built with ease and speed in mind

Growth accelerators

Templated programs tailored to pet care to spark creativity and drive client engagement with quick wins.

Set-it-and-forget-it

Define criteria and let Critter do the work to enroll clients in programs and campaigns.

White glove support

Consistent multi-channel support at your fingertips. Never feel left behind as you build your business on Critter.

Onboarding included

Up to 8 hours of hands-on onboarding working sessions included to ensure smooth sailing and speed on day one.

Schedule a demo today

Meet with our team to learn what Critter can do for you today with a demo tailored to your business and your needs.