Question 1

What is Critter?

Accepted Answer

Critter is a CRM and marketing automation platform built specifically for pet care businesses. It combines customer relationship management, email and SMS marketing, lead generation, referral programs, and AI-powered analytics into one tool designed for dog walkers, groomers, pet sitters, daycares, and other pet care professionals.

Question 2

Who is Critter designed for?

Accepted Answer

Critter is built for pet care businesses of all sizes — from solo dog walkers and groomers to multi-location pet care companies.

Question 3

How much does Critter cost?

Accepted Answer

Critter offers three paid plans: Starter at $49/month, Grow at $149/month, and Pro at $349/month. All plans include a 7-day free trial.

Question 4

What is Togo AI?

Accepted Answer

Togo is Critter's built-in AI assistant that knows your business inside and out. Ask Togo questions about revenue trends, client retention, campaign performance, or anything else — it analyzes your data in real time and surfaces actionable insights.

Question 5

Can I send both email and SMS campaigns?

Accepted Answer

Yes. Email campaigns start on the Starter plan ($49/mo) with 1,000 emails per month. SMS messaging starts on the Grow plan ($149/mo) with 2,000 messages per month.

Question 6

What software does Critter sync data from?

Accepted Answer

Critter syncs data from Time to Pet and Precise Petcare, with more connectors coming soon.

Question 7

Is my data secure?

Accepted Answer

Yes. Critter uses industry-standard encryption and security practices to protect your data. Your customer information is never shared with third parties.

Frequently Asked Questions

General

What is Critter?

Who is Critter designed for?

How is Critter different from generic CRM or marketing tools?

Getting Started

How do I get started?

Do I need a credit card to start my free trial?

What happens when my trial ends?

How long does it take to set up?

Features & Product

What is Togo AI?

Can I send both email and SMS campaigns?

What marketing automations are available?

How does the referral program work?

How does lead generation work?

What is customer lifecycle management?

Connectors & Data

What software does Critter sync data from?

Can I import my existing customer data?

Does Critter connect with my website?

Is my data secure?

Pricing & Billing

How much does Critter cost?

What's the difference between the plans?

Do you offer enterprise pricing?

Can I change my plan later?

What if I exceed my SMS quota?

Do you offer refunds?

Still have questions?